Most white label software comes from SaaS businesses that lease out the rights to their software or over an agreed-upon subscription term. The difference between white-label SaaS products and white-label software is the service component.
In both cases, the end-user of white-label products usually does not know that they are using software developed by a third-party SaaS company which owns the IP. This is software you can use to help manage, post, and respond to social media interactions. Used often by agencies and social media companies, a white-label social media platform allows companies to brand an already functioning system rather than building it themselves. Either they use it as their own, or they resell said platform to another company.
Vendasta and socialbakers are two great examples of social media management platforms. There are many mobile apps that do more or less the same thing, just with a different skin and different brand names. A great example is LevelUp that not only develops their own mobile payment and loyalty program app, but they also white-label it for restaurants like sweetgreen and Dig Inn, so they can market and promote it as their own.
Email marketing is a must for any business. Being able not only to send, but also track email campaigns, is vital for marketing efforts. Companies are able to add their own branding to the software and create customized dashboards that they can then reference or have clients reference. HubSpot , for example, is not your typical white-label email marketing software—they offer the ability to join the HubSpot Partner Network.
The network offers perks like exclusive access to support, events, and even being able to publish on the HubSpot blog. White-labeling is the best way to provide a software solution without having to build it from scratch.
Businesses choose to utilize white-labeled products because they can still provide a solution for a client, without a need for expertise—they can concentrate on what they are experts at. Developing a solution from scratch takes a large amount of resources, money, and time. The only expense that comes into play is the licensing fee.
By investing in white-labeling, companies are able to increase the scope of their offerings which can then make them more attractive to new customers, as well as existing ones. Adopting a white-label solution will accelerate responsiveness to a customer and meet their demands. Rather than spend all that time building their own solution, they instead can use that time to deploy a white-label solution, acquire customers, and then continue to delight them with their own branded, working platform.
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